There is no right or wrong way to apply fragrance. For maximum diffusion, you should apply fragrance to your "pulse" points, including the inner wrists and elbows, behind the knees and in the nape of the neck. For a more subtle effect, some people like to spray the fragrance in the air and walk into it. If you have allergic tendencies or very sensitive skin, you may prefer to spray fragrance onto your clothes, which will make a subtle but long-lasting impression. If you try this method, make sure the fragrance is uncolored. All our fragrances are uncolored, so you don't have to worry about staining your clothes (only the glass bottle itself is colored).